Holger Graeff joined Vivitek in August 2010 as General Manager for Europe, Middle East and Africa. With nearly 20 years of channel expertise in the Audio Visual and Consumer Electronics markets in EMEA, Holger was appointed to grow the Vivitek business from a business start-up into a solid organisation within Delta Electronics.
Since 2016 Holger’s responsibilities have expanded to include two additional business units within the Company’s operations in Europe, Middle East and Africa (EMEA) - Delta Display Solutions and Innergie. The move forms part of a strategy to drive new synergies between the three business units addressing similar channels and teams in order to maximize efficiencies and bolster productivity while increasing channel and customer satisfaction. Holger’s focus areas, besides the responsibility for the overall business development strategy and structure, are sales, marketing and PR while also progressing long term partnerships and brand development.
Holger started his career with Sharp Electronics in 1989 in the Office Electronics and AV industry. In 1999, he moved to ASK Proxima which merged with InFocus Corporation in 2000. At InFocus, he held various positions including Director of Sales for the OEM business and Business Development and Sales in EMEA. In July 2002, he successfully introduced InFocus ScreenPlay into the home entertainment market. From 2006-2010 before he joined Vivitek, Holger was Sales Director EMEA for Home Theatre Displays at Planar Systems and later on also represented Runco and Vidikron high-end home cinema projectors in EMEA and ASIA.